Retailers, service companies, and even restaurants have one thing in common: they all need a POS system to properly run their business. It’s a crucial component to secure revenue and
But even if you’ve already decided on a POS system, there’s a chance you’re making some critical mistakes that could be costing you time, money, and customers. Here are seven of the most common POS mistakes and how to avoid them.
1. Not Offering the Payment Options Your Customers Need
Offering the wrong payment options can frustrate customers and cause them to take their business elsewhere. Make sure your POS system can accept all major credit cards, as well as popular alternative payment methods like Apple Pay, Google Pay, and PayPal.
2. You Aren’t Using the Right Peripherals
Your POS system is only as good as the peripherals you use with it. Invest in high-quality hardware, like a receipt printer, barcode scanner, and cash drawer, to ensure your system runs smoothly. Otherwise, you’ll likely run into connectivity issues, which can slow down transactions and frustrate customers.
3. Your System Isn’t Scalable
Is your POS System ready for growth? If you add a second location or another service counter, can you easily link the two systems together?
If you’re just starting out in business, this scenario might seem a long way off. But if you don’t choose a scalable system from the outset, you may have to replace your entire POS system down the line – costing you valuable time and money.
4. You Haven’t Trained Your Employees Properly
Your employees are the face of your business, so it’s important they know how to use your POS system properly. Schedule regular training sessions to ensure everyone is up-to-date on the latest features and updates.
Often, we find that this mistake is a result of overly complex POS Systems — business owners don’t fully understand how to use the system themselves, so they can’t properly train their employees. If this is the case, consider switching to a simpler system that’s easy for everyone to use. Or, if you are committed to your current system, find a vendor or manufacturer that has a training and setup service.
5. You’re Not Leveraging Data to Improve Customer Service
Your POS system generates a lot of data that can be used to improve the customer experience. Review transaction history to see what items are selling and what’s being returned so you can make changes to your product mix. You can also use customer data to create targeted marketing campaigns and loyalty programs (more on this below).
If you’re not already doing so, start leveraging data from your POS system to improve customer service and boost sales.
6. You’re Not Getting the Most Out of Your Loyalty Program
A POS system can do more than just process transactions — it can also help you gather valuable data about your customers. Use this data to improve the customer experience, such as by tailoring loyalty programs and targeted marketing campaigns.
Business owners have a lot on their plate, and adding another task — gathering customer data — can seem daunting. But if you take advantage of features like automatic customer tracking and purchase history, you can easily collect the data you need to improve your business.
Finding a solution that facilitates a loyalty system is worth the effort. The data you collect can help you increase sales, improve customer retention, and make more informed business decisions.
7. You Haven’t Updated Your Software Recently
POS systems are constantly evolving, so it’s important to keep your software up-to-date. New versions often include bug fixes and performance enhancements that can make a big difference in the overall efficiency of your business. Plus, staying current on software updates will help you avoid any potential compatibility issues down the road.
Security is a top concern for many consumers, and staying up to date on the latest software updates is one of the best ways to protect your business (and your customers’ data).
Find a system that is easy to maintain and update on a regular basis, or hire a POS System expert to manage your system. Having a trusted professional handle the updates can alleviate the stress and keep your business running smoothly.
8. You Don’t Have a Backup Plan
No matter how well you maintain your POS system, there’s always a chance something could go wrong. That’s why it’s important to have a plan in place for when (not if) disaster strikes.
Be sure to back up your data regularly and have a solid understanding of your warranty and support agreement. That way, if something does happen, you’ll be able to get back up and running quickly — without losing too much money in the process.
Finding the Right POS System For You
If you are making any of these mistakes with your POS System, it may be time for an upgrade. A new POS system can help you run your business more efficiently and effectively — and ultimately boost your bottom line.
When choosing a new POS system, be sure to do your research and select a solution that meets the specific needs of your business.