Any retailer knows that standing out from the competition is key to making sales. But with consumers being inundated with information from countless sources, it can be difficult to make sure your products get noticed. One tool you have at your disposal is digital signage.
Think about the last time you went shopping in a store. Did you have your phone in your hand? Were you answering texts from your friends or scrolling through your emails? Chances are, you weren’t paying attention to the store’s physical signs. But if you’d seen a bright and eye-catching digital sign on the wall, you might have stopped and looked.
That’s why digital signage is so crucial to modern retailers — it cuts through the noise and delivers attention-grabbing content that not only stands out but also encourages customers to act. Here are five tips for using digital signage to get your products noticed.
Ways To Drive More Sales with Digital Signage
We’ve talked a lot about the role of technology in today’s retail industry, and digital signage offers the best of both worlds: it’s a tool that looks modern and up-to-date, but also it’s easy to update and customize.
1. Use Bold Visuals
Whether it’s a video or still image, make sure you use visually compelling content that stands out from the rest of the store’s signs and draws in customers.
One of the most common mistakes we see in digital signage implementation is the use of low-quality, pixelated images. Make sure you’re using high-resolution visuals that look sharp and professional.
You may need to hire a photographer or videographer to get the best visuals for your digital signage, but it will be worth it in the long run.
2. Use Color to Stand Out
Color is key when it comes to creating effective digital signage. Choose colors that stand out from the rest of the store and draw in customers’ attention.
Try experimenting with different colors and combinations in your visuals. For example, if your store’s decor is filled with muted tones, try adding a vibrant splash of color with your digital signage.
Ultimately, you don’t want your displays to clash with your current aesthetic, but a small pop of fun can go a long way in getting your products noticed.
3. Incorporate Movement
These days, people are used to seeing videos and animations everywhere they look — from their phones to the big screen. Customers expect movement in their visuals, so make sure you incorporate it into your digital signage strategy.
This could mean shooting footage of your top-selling dishes being prepared for quick-service restaurants or food trucks. You might consider hiring a model or two to showcase your highest-margin items for apparel.
4. Make it Interactive
Interactivity is key when it comes to digital signage. There are various ways to make your signs interactive, whether through touchscreens, QR codes, or even voice commands.
Interactive digital signage gives customers the power to control their own experience and engage with the content in a meaningful way — something they won’t find with traditional signs.
Many of the latest displays have touch-capacitive screens that render sharp images and respond quickly to user inputs, so you won’t need to worry about lag times.
Consider the buyer’s experience when setting up your interactive display. If you own a clothing store or accessories boutique, giving your customers a quick and easy way to find the products they want can help increase sales.
5. Keep It Simple
Finally, when it comes to digital signage, less is always more. Don’t try to cram too many messages into one display — focus on a single idea or product and let that be the driving force behind your signage.
A simple but effective message will stand out much better than a complex design with too many elements. The goal is to get customers to take notice and act, not overwhelm them with information.
Pair bright and sharp images with bold texts that beg your customers to take action. Ask questions to connect with their pain points and demonstrate you understand the problems they need to solve.
What to Look for with a New Digital Signage Solution
Once you’ve decided to add digital signage to your store, you’ll need to find the right solution for your needs. Here are a few things to keep in mind:
1. High-quality Hardware: Make sure you invest in high-grade hardware that will last for years. Digital signage isn’t cheap, so buying from reputable brands and checking customer reviews before you purchase is important.
2. Easy Software: Look for digital signage solutions with easy-to-use software that’s designed for non-tech-savvy users. You don’t want to be spending hours trying to figure out how the system works — make sure you can get up and running quickly!
3. Scalability: Make sure your digital signage solution can easily accommodate any changes you might make down the line. Whether you need to add an extra monitor or update your content, the software should be able to scale with ease.
4. Support Team: It’s always wise to check what kind of customer service is available after purchase. Look for a company offering real-time support and a knowledgeable team you can call if you ever encounter any issues.
By being mindful of these factors before investing in digital signage, you’ll be able to find the right solution for your store’s needs.
Ready to Get Started with Digital Signage?
Digital signage effectively attracts customers, draws attention to products, and creates an engaging shopping experience.
By using visuals, movement, interactivity, and simplicity in your digital signage strategy, you’ll be able to capture people’s attention and get them to take action.
Talk with our experts today to learn more about how digital signage can help your business succeed. They’ll be happy to answer any questions and provide you with the best solution for your needs.
