As the legal landscape around cannabis changes, so too does the retail market for cannabis products. One area that is seeing significant change is the use of digital signage for retail cannabis stores.
Digital signage provides a number of benefits for retail cannabis store owners and operators. First, it allows for a more engaging customer experience by providing information and visuals in a dynamic and interactive way. Secondly, it provides a way to track customer engagement and behavior in real time. Finally, it can help to increase sales by providing targeted messaging and promotions.
In order to take advantage of these benefits, cannabis store owners and operators need to understand how to use digital signage effectively. Here are some tips:
1. Plan your content carefully.
Your digital signage should tell a story that is consistent with your brand and helps to guide customers through the purchasing process. Customers are inundated with shopping content on their phones, laptops and other devices — to help your brick-and-mortar retail signage stand out it needs to be memorable.
Think carefully about what content will captivate the attention of your target audience and make sure that the overall message of your signage is clear.
2. Use high-quality visuals.
High-quality visuals are important for any type of digital signage, but they are especially important for retail cannabis stores. This is because cannabis products are often visually appealing and customers will be drawn to images that are well-lit and colorful.
Make sure that the visuals you use on your digital signage are high-resolution and that they accurately represent the products you are selling. Poor-quality visuals will reflect poorly on your brand and could deter customers from making a purchase.
This is a new, exciting and fresh industry — so make sure that your visuals reflect that!
3. Keep it updated.
Digital signage provides the perfect opportunity to keep your customers up-to-date on new products, promotions, and events happening in your store. However, in order for customers to take advantage of these things, you need to make sure that your digital signage is always up-to-date.
One way to do this is to set up a content management system (CMS) that will allow you to easily update your digital signage when needed. This way, you can make sure that your customers always have the most accurate information about what’s going on in your store.
If the task of keeping your signage updated is too much for your internal team, consider hiring an agency or partner that specializes in digital signage for retail cannabis stores. This will ensure that your store always has the most current and relevant information displayed.
4. Use targeted messaging.
Digital signage provides an opportunity to deliver targeted messages to specific customer segments. For example, you could use signage to target customers who are new to the cannabis retail experience and provide them with information about your store, products, and services.
You could also use digital signage to upsell customers on higher-priced items or promote special discounts and deals. By segmenting your customer base and delivering targeted messages, you can increase the likelihood of making a sale.
5. Consider your environment.
When choosing digital signage for your retail cannabis store, it’s important to consider the overall look and feel of your space. You want your signage to complement your store’s design and not be an eyesore for customers.
Have a small space? You might want to consider a 24″ display or smaller to fit inside and not overwhelm the senses. Do you operate in a more open space? You have more freedom to go bigger — some stores opt for displays as large as 43″.
6. Consider your location.
When placing digital signage in your retail cannabis store, it’s important to consider the foot traffic in your space. You want to place your signage where it will be seen by the most people and generate the most interest.
A good rule of thumb is to place digital signage at eye level or above so that customers can easily see it as they walk by. You might also want to consider placing signage near high-traffic areas such as the entrance, checkout counter, or product displays.
7. Use interactivity sparingly.
While interactive digital signage can be fun and engaging for customers, it’s important not to overdo it. Too much interactivity can be overwhelming and could deter customers from interacting with your signage at all.
When using interactive features, make sure that they are relevant to your store and offer value to customers. For example, you might want to use interactive signage to provide product information or directions to specific areas in your store.
8. Consider the cost.
When choosing digital signage for your retail cannabis store, it’s important to consider the cost of the hardware, software, and installation. You want to make sure that you choose a solution that fits within your budget and won’t break the bank.
Digital signage for retail cannabis stores can range in price from a few hundred dollars to several thousand, depending on the features and size of the display. Be sure to compare features and prices before making a final decision.
9. Get creative.
Digital signage provides an opportunity for you to get creative and really stand out from the competition. Use your signage to tell your store’s story and show customers what makes you unique.
Getting Started with Digital Signage for Retail Cannabis
As you can see, there are many benefits to using digital signage in your retail cannabis store. If you’re ready to get started, the most important step is finding a vendor that can provide you with the hardware, software, and support you need to be successful.
When choosing a digital signage vendor, look for a company that specializes in cannabis retail applications. This will ensure that you have access to the most current and relevant information for your store.
Not sure where to start? Check out our line of digital signage for cannabis stores and find the perfect solution for your business.